About Us
By day, our founder wears an incredibly boring, buttoned-up corporate outfit, sits under soul-crushing fluorescent lights, and stares at spreadsheets. It is all very adult. (And very confidential).
But by night and on weekends? This Babe is all about the plot.
She has always been the designated "mom" of the friend group. You know the one. Her bag is a magical portal filled with random, life-saving items capable of curing a hangover, fixing a broken zipper, or resurrecting a night out. Need a purse snack? She has it. Stain remover? Obviously. A safety pin, a hydration packet, or a spare claw clip? She’s already handing it to you. The things she has pulled out of her tote bags over the years are borderline mind-blowing.
After endless begging from her group of chaotic but fabulous friends, she decided it was time to scale her superpower. She wanted to help Babes everywhere go from absolute chaos to completely crushing it.
She has sourced the absolute best emergency essentials and tucked them into aesthetic, eco-friendly cotton pouches. She has chosen each pouch carefully and thoughtful with all the items you need to conquer that exact situation. Each pouch is perfectly sized to slip into your favorite shoulder bag, throw in your glovebox, or leave in your trunk (unless it is hot, not the one with chocolate, please!).
We handle the prep so you can enjoy the plot. Welcome to the club.
Our Mission To Give Back: “Babe, You Got This” isn’t just a catchy phrase to us – it’s our blueprint for how women should show up for women.
We designed our lifestyle kits to have your back during everyday emergency. But we wanted our business to have the backs of women facing real, structural crises, too.
Through our intentional one-for-one model, every single purchase of our core kits funds a specialized care kit for a women navigating temporary homelessness or a domestic violence situation.
We don’t send duplicates of our retail items. Instead, we coordinate directly with shelter directors to deliver the exact everyday essentials, hygiene products, and comfort goods these women need to rebuild with dignity and safety.
Because every woman deserves to feel supported.
Building a business with purpose means looking beyond the transaction. So when we say “Babe you got this” know we mean “Babe we’ve got You!”
